The history of Feedburner Ads

FeedBurner Ad Network (FAN) was Feedburner's first attempt to place ads into feeds.

What did this mean to publishers?

That meant you get the best of both worlds: (1) a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides.

(2) with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

Requirements

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

Steps for setting up Adsense for feeds

(1) You will need to sign up for AdSense if you haven't already.

(2) You will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.